File formats
Image guide
Last updated
Was this helpful?
Image guide
Last updated
Was this helpful?
Theme retirement | Context is no longer available on the Shopify theme store. Theme support and updates for current users will end after May 18, 2024. .
When saving your images, you'll want to consider what format (or file type) to use. Shopify supports the most common file formats, which are equally great choices for your online store: JPG, PNG, WebP, and GIF.
These formats are popular because they balance size with quality and are widely supported across all browsers.
That said, each format has different benefits and common uses that are worth considering when creating your images.
JPG
The most widely-used format for still images with excellent balance between size and quality.
PNG
Higher precision yet large file size than JPG. Best for small images (e.g. icons and logos) with transparent backgrounds.
WEBP
A relatively newer format with increasing browser-support and superior compression to JPG and PNG. Great for precise images and animation sequences.
GIF
Ideal for small, simple images and animations.
TIFF
Uncompressed image file often used for scanned photographs with metadata. Typically avoided for web content.
Related links