Newsletter

Theme section

Theme retirement | Context is no longer available on the Shopify theme store. Theme support and updates for current users will end after May 18, 2024. Learn more here.

The Newsletter section lets you promote your email newsletter with an on-page signup form.

The Popup and Footer sections can also include a newsletter signup block.

Shopify | Newsletter subscribers are added to your "accepts marketing" Customers list. You can learn more about how to manage Shopify customer emails from their Email subscriber list management and Using Shopify Email for email marketing article.

Set up section

Add this section to any template (except Checkout) and use the drag-and-drop handles to re-order its position. You can add this section multiple times with different content and settings.

Editing a template changes all pages that use that template. To edit specific pages, you can create new templates or insert dynamic content with metafields.

STEPS

In your theme editor (Customize):

  1. Select a Template to edit from the dropdown menu in the top bar.

    Learn how to use templates in our Templates guide.

  2. Under Template, click (+) Add section and select Newsletter.

  3. (Optional.) Click the Newsletter section to choose to enable the Outline section style for an alternate look.

    This option removes the section background and adds a border around the section, which uses your store's border color setting.

  4. Click and hold the drag-and-drop handles ⋮⋮ to re-order your sections.

Add section headings

Add a section title and promotional text to your Newsletter section.

STEPS

In your theme editor (Customize):

  1. Change the Heading text displayed at the top of the section.

    We recommended a short title of just a few words.

  2. Add Subheading text to tell customers what they can expect when they sign up.

    We recommend two or three short sentences.

  3. Adjust the Subheading max width using the slider.

    Experiment with this setting to find a clean visual shape for your text.

  4. Change the Input placeholder.

    This text appears in the place where customers type their email address. Once the customer starts typing, this placeholder text disappears.

  5. Click Save.

Settings reference

Click on the Newsletter section to find the following settings:

Setting
Description

Heading

Add text to show a main heading.

Subheading

Add text to display a subheading below the heading.

Input placeholder.

Add text that appears in the place where customers type their email address. Once the customer starts typing, this placeholder text disappears.

Related links Popup Email subscriber list management Using Shopify email for email marketing

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