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  1. General
  2. Image guide

File formats

Last updated 3 months ago

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When saving your images, you'll want to consider what format (or file type) to use. Shopify supports the most common file formats, which are equally great choices for your online store: JPG, PNG, WebP, and GIF.

These formats are popular because they balance size with quality and are widely supported across all browsers.

That said, each format has different benefits and common uses that are worth considering when creating your images.

Format
Common use

JPG

The most widely-used format for still images with excellent balance between size and quality.

PNG

Higher precision yet large file size than JPG. Best for small images (e.g. icons and logos) with transparent backgrounds.

WEBP

A relatively newer format with increasing browser-support and superior compression to JPG and PNG. Great for precise images and animation sequences.

GIF

Ideal for small, simple images and animations.

TIFF

Uncompressed image file often used for scanned photographs with metadata. Typically avoided for web content.


Related links

Web-ready photography
Image sizes
Theme image settings