The featured newsletter section is a full-width home page block that lets customers sign up for your email newsletter. When you set up a featured newsletter section, you are just adding the text for the section. To set up your newsletter, see the Newsletter setup part of this article below.
Once a customer has submitted their email address using this form, it is added to your list of customers in the Customers area of your Shopify admin. In order to send emails to your customers, you need to hook your customers up to an email platform like MailChimp or Klaviyo through the use of either a dedicated or third-party app.
Customers that sign up for the newsletter by choosing to submit their email address via your store won’t have a last order attributed to them. If you view their customer details, you’ll notice that they have the prospect and newsletter tags. This is useful if you want to target potential customers with specific email newsletters.
To learn more about managing customers, you can check out Shopify’s article about Customers.
Mailchimp for Shopify integration has been phased out since May 2019. You can still use Mailchimp with our themes!
All of the information about the changes can be found here: https://mailchimp.com/help/shopify-workarounds.
The article provides a few options for third-party integration, with instructions for installation. There are several third-party providers to connect your Mailchimp account to Shopify: ShopSync, Zapier, and Automate.io. The emails that are collected by the theme (and all themes in the Shopify theme store) go to the Customers area of your store’s admin under the filter ‘accepts marketing’.
The ‘accepts marketing’ field should include the email addresses from customers who added their email when purchasing and consented to receive emails, and anyone who signed up for emails from the popup or from the Newsletter in the homepage section. You can view any email address from that category using the filter in the Customers area.
Your chosen third-party integration app will connect the collected emails with your Mailchimp list.
Fluorescent’s Support team is here to help with anything with anything that has to do with our theme! If you’re having issues connecting your collected emails with your Mailchimp list, and the emails are going to “accepts marketing”, we recommend reaching out to your third-party integration app.