“How can I customize my theme’s footer?”

The footer is the bottom-most section of your store. You can create a newsletter signup form, display links to your social media accounts, share a short description of your store with customers and add another navigation menu.

You can set colors specific to the footer section.

Headings
The heading text color in the store footer.
Text
The text color in the store footer.
Background
The background color of the store footer.
Horizontal rule
The color of the line that separates the footer from your site title and credits. See an example

Horizontal rule

In the footer, the horizontal rule is the border that separates the main content of the footer from your store’s logo and site credits. It is the only separating line on the store footer.

The horizontal rule and the store footer

There are four types of footer content blocks: Store description, Footer menu, Social media, and Newsletter subscription. You can have one of each section, and you can set and rearrange each section in any order that you want.

Store description

Displays a brief description of your store in your footer.

Heading text
The heading text that precedes the store description.
Text
The store description. We recommended keeping it down to two or three short sentences.

When the footer menu section is enabled, you can add one of your store’s navigation menus to the footer.

For more information about how navigation works in Shopify, check out their article Menus and links.

Social media

The social media section, when enabled, displays icons that link to your social media accounts. You can manage which social media accounts appear from the social media settings in Ira’s general settings.

Newsletter subscription

The newsletter signup area sets up a description and call to action button that sends your customers to a newsletter signup form.

You can customize the way the newsletter signup form looks from the popup settings

Heading text
The heading text that precedes the store description.
Text
The store description. We recommended keeping it to two or three short sentences.
Button text
The button text.

For more information about setting up newsletter subscriptions, see the Newsletter setup section below.

Newsletter setup

Once a customer has submitted their email address using this form, it is added to your list of customers in the Customers area of your Shopify admin. In order to send emails to your customers, you need to hook your customers up to an email platform like MailChimp or Klaviyo through the use of either a dedicated or third-party app.

Customers that sign up for the newsletter by choosing to submit their email address via your store won’t have a last order attributed to them. If you view their customer details, you’ll notice that they have the prospect and newsletter tags. This is useful if you want to target potential customers with specific email newsletters.

To learn more about managing customers, you can check out Shopify’s article about Customers.

Mailchimp for Shopify integration

Mailchimp for Shopify integration has been phased out since May 2019. You can still use Mailchimp with our themes!

All of the information about the changes can be found here: https://mailchimp.com/help/shopify-workarounds.

The article provides a few options for third-party integration, with instructions for installation. There are several third-party providers to connect your Mailchimp account to Shopify: ShopSync, Zapier, and Automate.io. The emails that are collected by the theme (and all themes in the Shopify theme store) go to the Customers area of your store’s admin under the filter ‘accepts marketing’.

The ‘accepts marketing’ field should include the email addresses from customers who added their email when purchasing and consented to receive emails, and anyone who signed up for emails from the popup or from the Newsletter in the homepage section. You can view any email address from that category using the filter in the Customers area.

Your chosen third-party integration app will connect the collected emails with your Mailchimp list.

Fluorescent’s Support team is here to help with anything with anything that has to do with our theme! If you’re having issues connecting your collected emails with your Mailchimp list, and the emails are going to “accepts marketing”, we recommend reaching out to your third-party integration app.