# Rich text
The **Rich text** section adds a single full-width block for promotional text. Describe a product, share announcements, or welcome customers to your store. Add an optional call-to-action button. It looks great between two image-focused sections.
## Set up section
Add this section to any template (except Checkout) and use the drag-and-drop handles to re-order its position. You can add this section multiple times with different content and settings.
{% hint style="warning" %}
Editing a template changes all pages that use that template. To edit specific pages, you can [create new templates](/lorenza/general/editing-themes/using-templates.md#create-and-assign-multiple-templates) or [use metafields and dynamic sources](/lorenza/general/adapting-your-theme/dynamic-content-with-metafields.md).
{% endhint %}
STEPS
In your theme editor (**Customize**):
1. Select a **Template** to edit from the dropdown menu in the top bar.
> Learn how to use templates in our [Templates guide](/lorenza/general/editing-themes/using-templates.md).
2. Under **Template**, click **(+) Add section** and select **Rich text**.
3. Click and hold the drag-and-drop handles **`⋮⋮`** to re-order your sections.
## Add heading and text
The **Rich text** section has three blocks for a **Heading**, **Rich text**, and an optional **Small heading**.
STEPS
In your theme editor (**Customize**):
1. Click the **Heading** block to change the section title.
> We recommended a short title of just a few words.
2. Click the **Rich text** block ("Use this text area...") to change the text.
> Use the formatting buttons to add text styles, links, or lists. To learn more, see Shopify's [Rich text editor guide](https://help.shopify.com/en/manual/shopify-admin/productivity-tools/rich-text-editor#format-text-with-the-rich-text-editor).
3. (*Optional*.) Add a **Small heading** to display above the main heading.
4. Click **Save**.
## Add button
You can link to you collections or products or any other page with a custom call-to-action button.
STEPS
In your theme editor (**Customize**):
1. Click **(+) Add block** and select **Button**, then click the new button block.
This opens the button block settings.
2. Select or paste a URL for the **Link**.
3. Change the **Link text** to display on the button.
> The most effective button labels ask customers to do something (e.g. Get started, Join us, Shop now). To learn more, [read "What is a Call to Action?"](https://www.thebalancesmb.com/call-to-action-1794380)
4. Click **Save**.
## Section style and layout
Customize the look of your section by changing the style and alignment.
STEPS
In your theme editor (**Customize**):
1. Click on the **Rich text** section to open the section settings.
2. (*Optional*.) Use the **Section style** dropdown to use **Contrast** colors.
> The **Contrast** style uses the contrast colors in your **Theme Settings**.
3. Choose whether to **Enable animation** to show visual effects when scrolling, hovering, or interacting with the section.
4. Select the **Alignment** to display the content on the **Left** or in the **Center** of the section.
5. Use the **Max width of text** slider to control the maximum width of the headings.
> Use this setting to create a clean visual shape for your text and avoid unwanted line breaks.
6. Click **Save**.
## Settings reference
Click on the section to find the following settings:
| Setting | Description |
| ----------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Small heading | Enter text to display as a small heading above the main heading. |
| Heading | Enter heading text to display as a section title. |
| Subheading | Enter subheading text to display below the heading. Use the formatting buttons to add text styles, links, or lists. To learn more, see Shopify's [Rich text editor manual](https://help.shopify.com/en/manual/shopify-admin/productivity-tools/rich-text-editor#format-text-with-the-rich-text-editor). |
| Text | Add formatted rich text to display below the heading. |
| Link | Select or paste a link for the call-to-action button. |
| Link text | Change the "Shop now" text for your call-to-action button. The most effective button labels ask your customers to do something (e.g. Get started, Join us, Shop now). |
| Style | Use the Default or Contrast section style. The Contrast style uses the contrast colors in your Theme Settings. |
| Alignment | Choose how the text in this section should be aligned. Either Left or Center. |
| Max width of text | Use the slider to control the maximum width and line breaks of the headings. |
\\
***
> **Related links**
>
> [Collapsible row list](/lorenza/sections/theme-sections/collapsible-row-list.md)\
> [Image with text](/lorenza/sections/theme-sections/image-with-text.md)\
> [Testimonials](/lorenza/sections/theme-sections/testimonials.md)
---
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