# Date range

Use date range rules to show relevant content only when it's most impactful.

Define a start and end date to display a section variant for a limited time. Outside of that date range, the section variant will not appear.

* Schedule promotional content for limited-time sales and discounts
* Show timely content or products for different seasons or events

## Add date range rule

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{% hint style="info" %}

#### Steps

1. Go to **Audiences** page and click **Create new audience**. 
2. Enter a name for your audience. You can change the name later.
3. Select the **Date range** rule type.
4. Select a start and end date.
5. Change the time for the start and end dates.
6. Select the time zone.
7. Click **Save**.
   {% endhint %}