# Domain referrer

Define an audience based on how visitors arrive at your site. Enter a URL for another site that links or directs traffic to your store.

{% hint style="warning" %}
For the domain referrer rule to apply, links must open in the same tab. If the link opens in a separate tab, the referrer source can't be detected.
{% endhint %}

## Add domain referrer rule

***

{% hint style="info" %}
Enter the domain without `https://` or other forward slashes (e.g., "[www.google.ca](http://www.google.ca)")
{% endhint %}

{% hint style="info" %}

#### Steps

1. Go to **Audiences** page and click **Create new audience**. 
2. Enter a name for your audience. You can change the name later.
3. Select the **domain referrer** rule type.
4. Enter the full URL of the site that links to your store.
5. Click **Save**.
   {% endhint %}