# Geographic location

The Geographic location rule detects visitors' locations by their IP address, so you can tailor content for specific **countries**, **states/provinces**, or even **cities**.

## Add geographic location rule

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{% hint style="info" %}

#### Steps

1. Go to **Audiences** page and click **Create new audience**. 
2. Enter a name for your audience. You can change the name later.
3. Select the **geographic location** rule type.
4. Search and select a country, region, or city.
5. Click **Save**.
   {% endhint %}