# Login status

Personalize content and experiences based on whether your visitor is logged in or browsing as a guest. 

Display exclusive offers to registered users, highlight member‑only features, or prompt guests to sign up and unlock additional benefits.

## Add login status rule

***

{% hint style="info" %}

#### Steps

1. Go to **Audiences** page and click **Create new audience**. 
2. Enter a name for your audience. You can change the name later.
3. Select the **login status** rule type.
4. Set the condition to **is** or **is not** logged in.
5. Click **Save**.
   {% endhint %}