# Time zone

Display section variants based on the visitor’s local time zone. Tailor section content and styles to specific regions, coordinate regionally-timed promotions, or simply create a more localized experience.

## Add time zone rule

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{% hint style="info" %}

#### Steps

1. Go to **Audiences** page and click **Create new audience**. 
2. Enter a name for your audience. You can change the name later.
3. Select the **time zone** rule type.
4. Search and select a time zone.
5. Click **Save**.
   {% endhint %}