UTM parameters

Use any UTM parameter to show relevant content to visitors who have click through to your site via one of your online ads.

UTM parameters help track the effectiveness of your online marketing campaigns by capturing details about traffic sources.

An example web address with UTM parameters:

https://www.domainname.com?utm_source=email&utm_medium=newsletter&utm_campaign=clearance_event

Add UTM parameter rule

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Steps

1. Go to Audiences page and click Create new audience.

2. Enter a name for your audience. You can change the name later.

3. Select the UTM parameters rule type.

4. Apply a value that matches your ad campaign UTM links

5. Click Save.