# UTM parameters

Use any **UTM parameter** to show relevant content to visitors who have click through to your site via one of your online ads.

**UTM parameters** help track the effectiveness of your online marketing campaigns by capturing details about traffic sources.

**An example web address with UTM parameters:**

```javascript
https://www.domainname.com?utm_source=email&utm_medium=newsletter&utm_campaign=clearance_event
```

## Add UTM parameter rule

***

{% hint style="info" %}

#### Steps

1. Go to **Audiences** page and click **Create new audience**. 
2. Enter a name for your audience. You can change the name later.
3. Select the **UTM parameters** rule type.
4. **Apply a value** that matches your ad campaign UTM links
5. Click **Save**.
   {% endhint %}

<br>


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://help.fluorescent.co/section-studio/smart-sections/audiences/utm-parameters.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.