# Section variants
Section variants are versions of your main section with alternate content and styles.
On the **Smart sections** page, add section variants to your main section, then customize the content and styles intended for specific audiences.
### Add section variants of main section
You can create multiple section variants, intended for multiple audiences. The main section added to your theme will appear by default.
{% hint style="warning" %}
Before creating section variants, you must first [install and add a section](https://help.fluorescent.co/section-studio/get-started/install-sections-to-theme) to your theme.
{% endhint %}
{% hint style="info" %}
#### Steps
1. Select the theme and template where you added the main section.
2. Click **Add variant** for the main section.
3. Enter a **name** to help you remember which audience the section variant is for.
4. Click **Add variant**.
{% endhint %}
### Customize section variants
When added, the section variant duplicates the content and settings of the main section. You can then edit the section variant's content and styles to tailor them to an audience.
{% hint style="info" %}
#### Steps
1. Click **Customize variant** to open the section variant in the theme editor.
2. Edit the content and styles as you would any section.
3. Click **Save**.
{% endhint %}
### Assign audiences to section variants
Once your section variants are ready, you can assign an [audience](https://help.fluorescent.co/section-studio/smart-sections/audiences) to activate the section variant. The section variant will automatically display to visitors that match the rules of the assigned audience.
{% hint style="info" %}
#### Steps
1. Go to the **Smart sections** page.
2. Select the theme template where you added the main section.
3. Click the "Assign" button in the **Audience** column.
4. Select the audience you created.
5. Click **Done**.
{% endhint %}
