> For the complete documentation index, see [llms.txt](https://help.fluorescent.co/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.fluorescent.co/section-studio/smart-sections/smart-sections/promote-deals-in-specific-countries.md).
# Promote deals in specific countries
Show custom messaging based on your visitor's location
For your sales or special offers, you may want to have tailored discounts rather than a blanket discount for customers from different countries. With Smart sections, you can display free domestic shipping messages or promote an in-store sale or event.
This tutorial will show you how to add a smart countdown section that display a "free shipping" message only to domestic visitors.
* Add a **countdown banner** to your home page to promote sale products for your sale
* Add a section variant with "free shipping" messaging intended for domestic customers
* Create and assign an audience with a **geographic location** rule to target your exclusive offer
Default section for international customers
Variant section for domestic customers
Add countdown section
***
To get started, install the countdown banner section and add it to your home page.
We're adding a countdown section for this tutorial, but you can create location-based content using any [Section Studio sections](/section-studio/sections/sections-overview.md).
{% stepper %}
{% step %}
#### Duplicate your live theme
In your theme library, duplicate your live theme to create an unpublished copy. You can rename it to make it easy to find.
{% endstep %}
{% step %}
#### Install and add countdown banner
On the **Countdown banner** page, click **Install to theme** and select your unpublished theme copy. In your theme editor, add the countdown section to your home page.
{% endstep %}
{% step %}
#### Set up content and timer
Click the section [set up the timer](/section-studio/sections/sections-overview/countdown-banner.md#timer) with the end date for your sale. You can start customizing the background and section style.
Click the **Content** block to add headings and buttons.
Learn more about [Countdown settings](/section-studio/sections/sections-overview/countdown-banner.md) and how to [edit Global styles](/section-studio/sections/global-styles.md) to closely match your branding.
{% endstep %}
{% endstepper %}
Create section variant with "free shipping" message
***
Now that you have your countdown banner set up, you can add alternate text that tells domestic customers about your free shipping promotion.
{% stepper %}
{% step %}
#### Create section variant
Go to the **Smart sections** page in the app dashboard.
Select the theme and template where you added the countdown banner. Click **Add varian**t. When added, the section variant duplicates the content and settings of the main section.
Enter a **name** for the section variant: "CAN free shipping"
{% endstep %}
{% step %}
#### Add "free shipping" message
Click **Customize variant** to open the section variant in the theme editor. You can edit the content and styles as you would any section.
Update the heading text to tell customers about free shipping: "Free shipping across Canada"
You can change the icon, button, or any other element to make your promotion stand out. [Learn more](/section-studio/sections/sections-overview/announcement-carousel.md)
Remember to click **Save**.
{% endstep %}
{% endstepper %}
Create audience with geographic location
***
Now that you have your variant section, you can create an audience that will see the variant if they are visiting from your country.
In this case, the "audience" is any visitor that arrives at your site within that date range.
{% stepper %}
{% step %}
#### Create audience with geographic location
Go to the **Audiences** page in the app dashboard, and click **Create new audience**.
Enter a **name** for the audience. Example: "Canada".
Select the **Geographic location** rule, then enter a country (or city or region).
Remember to click **Save**.
{% endstep %}
{% step %}
#### Assign audience to your Black Friday variant
To activate your variant, you need to assign the **geographic location** audience.
Go to the **Smart sections** page. Click the **Assign** button in the **Audiences** column. Select the audience you created.
{% endstep %}
{% endstepper %}
Publish your new smart section
***
It's time to take the final step and publish your theme with your new smart section.
#### Checklist
> * [ ] Start your free trial of the **Smart Sections** or **Ultimate** plan
> * [ ] Add section to your home page
> * [ ] Add section variants in Smart Sections
> * [ ] Customize your section variant with "Free shipping" message
> * [ ] Create an audience with a geographic location
> * [ ] Assign the audience to your section variant
> * [ ] Publish your theme
