Product template

Theme retirement | Context is no longer available on the Shopify theme store. Theme support and updates for current users will end after May 18, 2024. Learn more here.

Product templates control the content, layout, and style of your product pages. In the theme editor, you can customize the product media, product overview, and overall page design with Context's theme settings and sections.

This guide provides an overview of product page templates and features, with links to tutorials for product page styles, blocks, and sections.

Shopify | Creating and managing products is a Shopify feature. Themes provide templates to style your product pages created in your Shopify admin. See Shopify's Products manual to learn more.

Quick setup

Product templates have a preset layout with a Product overview section that includes blocks for product details, variant selectors, buy buttons, and additional features like complementary products and an information popup.

Use the Templates selector in the theme editor to open a product template. You can modify the page style and layout, product overview blocks, and further customize the page with theme sections.

Product overview blocks

The Product overview section is made of default and custom blocks that you can edit and rearrange.

See the Default product blocks guide or jump to a part of the guide by clicking the links below.

Default blocks (guides)Description


Display title, price, vendor, star rating, and badges.


Display the price of your product, including the sale or compared price.

Display product description as a paragraph or accordion.

Display variants of product options. Includes options for Information popup and Variant swatches.

Let customers add more quantities of a product.

Add-to-cart button with optional Dynamic checkout button. Includes Local pickup banner.

Social links for sharing your product page.


Show the SKU number used to track your product inventory.


Show the product vendor (or seller) as added in your Shopify Admin.

Feature blocks

In the Product overview, the feature product blocks offer added functionality for displaying product information and designing the layout.

Click the links below to find help guides for the feature product blocks.

Features blocks (guides)Description

Add expandable tabs that reveal more text when clicked.

Add block with custom HTML or Liquid

Add popup product information (ex. Size guide).

Display stock level bar with 'low inventory' alert.

Add a short block of text.


Add a horizontal line to visually separate product blocks.


Insert a margin of space between blocks.

Product page sections

Product page sections are added outside the product overview (below or above). Use theme sections to add more functionality and further customize the layout of your product pages.

We recommend starting by hiding or removing the default sections you don't want to use.

Product section (guides)Description

Show customers related products that they can add to the cart.

Display your product media in a grid below or above the product form.

Display recommend products.

Display customer reviews with Shopify's Review app. (Note: Shopify's review app has been delisted. This option is available for stores that have previously downloaded the app.)

Display rows of products that the customer has viewed on your site

Use theme sections to customize the page layout.

Show unit pricing

Context supports Shopify's Unit pricing feature, which is available only in France and Germany. You can learn more about this feature from Shopify's Unit pricing documentation.

To display a Unit price, check the Show unit price for this variant checkbox in the Pricing section of your desired product in your Shopify admin. Context will automatically display the unit price. No code snippets are necessary.

Gift recipient form

On Gift card product pages, you can allow customers to send gift cards to a recipient's email on a scheduled date with an optional message.

Set up gift card product

The Recipient information form appears on gift card product pages, so make sure you've set up a gift card product in your Shopify admin. Go Products > Gift cards to view or create a gift card product.

Shopify Gift card products are a Shopify feature. See their Gift card guide to learn more, and contact Shopify support for related questions.

STEPS: Create gift card product

In your Shopify admin:

  1. Click Products > Gift cards.

  2. Click Add gift card product.

  3. Set up your product details, including a title, description, product media, and denominations. See Shopify's Gift card guide to learn more.

  4. Click Save.

Enable gift recipient form

In the Product overview section settings, select the Show recipient information form for gift cards option.


In the theme editor (Customize):

  1. Open the Product template.

  2. Click the Product overview section to open the settings.

  3. Under Gift card, select Show recipient information form for gift cards.

  4. Click Save.

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