About page


The About page template provides an engaging way to tell your story. The template includes preset sections to showcase your store and vision, share your locations and hours, introduce team members, and let customers contact you.

See demos: Chic | Modern | Natural

Quick setup

For your about page, you first need to create a page and assign the about template in your Shopify admin. Then, in the theme editor, you can customize the page template using the preset theme sections.

Tip | Check out Shopify's blog post about what to include in your "About Us" page ↗.

Create page and assign template

In your Shopify admin, you need to create a page and assign the about template.

Shopify Pages are a Shopify feature: see Shopify's guide for creating pages ↗.


In your Shopify admin:

  1. Click Online store > Pages.

  2. Click Add page.

  3. Add a Title (e.g. "About us").

    The title will be used for the page URL (e.g. www.store.com/about-us).

    You don't need to add anything to the Content field. You will add page content by editing the about template in the theme editor.

  4. [Optional] Under Visibility, you can click Hidden if you don't want to publish the page to your live site yet.

  5. Click the Theme template menu and select about to assign the template.

    Note: Templates can't be assigned on unpublished themes. Your changes to templates will be saved and can be assigned when you buy and publish the theme.

  6. Click Save.

Edit about page template

The default about page template includes preset theme sections designed to highlight your store's values, introduce your team, and provide store details and contact info.

We recommend first editing the preset sections and hiding any sections you won't use. Then, you can add other theme sections to further customize your page.


In your theme editor (Customize):

  1. Use the Templates selector to open Pages > About.

  2. Under "PREVIEW", click Change and select the page you want to use for the about template.

    A warning symbol (!) next to the page name means that the template is not assigned. Click the page name to go to your Shopify admin, and assign a template.

  3. Select up to 5 images using the Add image button.

    Depending on the placement of an image, it's maximum width and height varies. Here's a diagram that describes how each of the five images will appear:

  4. (Optional.) Add a Video link. See the Add autoplay video steps.

    The Image is used as a fallback for the video, if you've added a video link.

  5. Under Template, click (+) Add section to further customize your page with theme sections.

    Click and hold the drag and drop handles ⋮⋮ to change the order of sections.

  6. Click Save.

Add autoplay video

Add a muted autoplay video that loops continuously. You need to upload a .mp4 video to your Shopify admin and copy the link into your theme editor settings.

File Format.mp4 video (required)

File size

Maximum 10MB (recommended)


5 - 10 seconds (recommended)

Note | The autoplay video does not play audio. To embed a single video from YouTube or Vimeo with audio, see the Video section.


In your Shopify admin:

  1. Go to Content > Files to open your Shopify files.

  2. Click the Upload files button to add your .mp4 file from your computer.

  3. Once your file has been processed, click the Link icon next to the file to copy the URL.

    You may need to refresh the page for your file to appear.

In the theme editor (Customize):

  1. Paste the link into the Video link field. Click on the the link that appears in the results above.

  2. Return to the list of sections to rearrange the order of the blocks:

  3. Click Save.

Settings reference

About pages have the following settings.


Small heading

Add a mini heading to the about page. We recommend keeping this to a word or two.


Add or upload an image for the current about page collage block.

Related links


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