Note that the Popup and Footer features also include a newsletter signup block, so you might want to check those out, too.
Newsletter subscribers are added to your “accepts marketing” Shopify Customers list. You can learn more about how to manage Shopify customer emails from their Email subscriber list management and Using Shopify Email for email marketing article.
To add the newsletter section:
From your theme’s “Customize” screen, choose Home page from the pages drop-down menu at the top of the screen.
Scroll down the list of home page settings until you see the Add section button.
Choose Newsletter from the list of sections, and press the Add button.
This opens the newsletter section settings.
Add a Heading and Subheading.
You may want to play with the rich text in the subheading, adding bold or italic text, and adding a link or two if relevant.
Change the Text max width.
If your subheading just doesn’t quite “look right” on the page, you can adjust how wide the paragraph(s) are displayed at maximum.
Change the Input placeholder.
This is the text that appear in the place where customers input their email address. Once the customer starts typing, this placeholder text disappears.
Use the Back to settings (<) button to go back to all of the home page settings again. Use the drag handles to rearrange the order of your home page sections:
Use the Save button in the top-right corner when you are finished editing.
The newsletter section has the following settings:
We recommend keeping this to a just a few words long.
We recommend keeping this to a paragraph or two. You can use the rich text options to add bold and italic text. You can also add links.