“How does the popup newsletter subscription form work?”

You can include a store-wide popup that allows customers to sign up for your store’s newsletter. Ira detects if the customer has been idle on a page for a while and might intend to leave your store. That’s why this form is called the Exit intent popup.

Exit intent popup

Newsletter setup

Once a customer has submitted their email address using this form, it is added to your list of customers in the Customers area of your Shopify admin. In order to send emails to your customers, you need to hook your customers up to an email platform like MailChimp or Klaviyo through the use of either a dedicated or third-party app.

Customers that sign up for the newsletter by choosing to submit their email address via your store won’t have a last order attributed to them. If you view their customer details, you’ll notice that they have the prospect and newsletter tags. This is useful if you want to target potential customers with specific email newsletters.

To learn more about managing customers, you can check out Shopify’s article about Customers.

Mailchimp for Shopify integration

Mailchimp for Shopify integration has been phased out since May 2019. You can still use Mailchimp with our themes!

All of the information about the changes can be found here: https://mailchimp.com/help/shopify-workarounds.

The article provides a few options for third-party integration, with instructions for installation. There are several third-party providers to connect your Mailchimp account to Shopify: ShopSync, Zapier, and Automate.io. The emails that are collected by the theme (and all themes in the Shopify theme store) go to the Customers area of your store’s admin under the filter ‘accepts marketing’.

The ‘accepts marketing’ field should include the email addresses from customers who added their email when purchasing and consented to receive emails, and anyone who signed up for emails from the popup or from the Newsletter in the homepage section. You can view any email address from that category using the filter in the Customers area.

Your chosen third-party integration app will connect the collected emails with your Mailchimp list.

Fluorescent’s Support team is here to help with anything with anything that has to do with our theme! If you’re having issues connecting your collected emails with your Mailchimp list, and the emails are going to “accepts marketing”, we recommend reaching out to your third-party integration app.

If you want to connect your customers list to MailChimp, see the MailChimp section below for more information.

Enable exit intent
Select this checkbox to automatically trigger the newsletter popup if your customer intends to leave your site.
Heading text
The heading text. This is the most dominant text on the popup.
Information about or a description of your newsletter offerings. We recommend keeping this short—a sentence or two maximum.
Feature image
An upload form that takes a feature image for the exit intent popup.
Width Height
400 pixels* 600 pixels*

On small screens the feature image is removed to make room for the heading text, text and signup.

* Recommended dimensions. If your image is larger, we recommend that you use a portrait-oriented image with a 2:3 aspect ratio. For more information see the How is my featured image cropped? section below.

The popup featured image is cropped to be an image with a 2:3 aspect ratio (portrait). If you upload a square or landscape-oriented image, parts of your image will be cropped so that it fits into a portrait-sized container.

The diagram below demonstrates how the popup featured image is cropped when the uploaded image is a 1:1 (square) image or a 3:2 (landscape) image. Notes that the 2:3 (portrait) image is not cropped.

Popup featured image cropping