Smart sections
Show personalized content to the right visitor, at the right time.
When a customer visits your store, you may already know things about them — such as their geographic location, time zone, or how they were arrived at your site (like search, referral links, or one of your ads).
Smart sections uses customer data that you already have to create shopping experiences that are personal, relevant and timely. You can design different variations of your Studio sections to show adaptive content and styles that most resonate with who is visiting your store.
Use cases
There are many different ways that Smart sections allow you to tailor your interactions with customers:
Schedule content for limited-time sales or holidays
Tailor messaging to different cities, regions, or countries
Show targeted promotions to visitors who've clicked a specific ad
Display exclusive offers to specific customers
Show relevant products for different climates or weather
and more...
How it works
Smart sections display different content variations (called section variants) to targeted audiences.
Section variants are versions of your main section with alternate content and styles.
Audiences are a set of rules or conditions that define who and when to show section variants.
Select rules to group visitors into different audiences based on different criteria, like geolocation, time and date, UTM parameters, local weather forecast, and more.
On Ultimate plan, you can use your Shopify and Klaviyo customer segments as audience rules.
Add section variants to your main section, then customize the content and styles intended for specific audiences.
Choose which audience will see your section variants. Your main section will appear by default for visitors don't match an audience.