# Audiences

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Available only on **Smart sections** and **Ultimate** plans. Learn about [upgrading your plan](/section-studio/get-started/choose-subscription-plan.md).
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**Audiences** are a way to group your visitors based on their traits, allowing you to show personalized content to the right visitors, at the right time. 

You can create audiences based on different criteria, like location, time and date, how visitors arrive at your site, and other data about your customers.

<figure><img src="/files/SmMtodPNANqKumY6cq0G" alt="" width="563"><figcaption></figcaption></figure>

## Create audiences

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Go to the **Audiences** page to create an audience.&#x20;

Select rules to group visitors into different audiences based on different criteria, like geolocation, time and date, UTM parameters, local weather forecast, and more.&#x20;

On the [Ultimate plan](/section-studio/get-started/choose-subscription-plan.md), you can use your Shopify and Klaviyo customer segments, as well as Shopify markets, as audience rules.

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<figure><img src="/files/uCNKzVhSwmUHqF9yW2KK" alt=""><figcaption></figcaption></figure>
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#### Steps

1. Go to the **Audiences** page.
2. Click **Create new audience.**
3. Enter an **audience name**. (You can change the name later)
4. Select a **rule type** that will define who to include in the audience.
5. Click **Save**.
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### <mark style="color:$primary;">Audience rules</mark>

Find guides for each rule type. You can combine rules to create finely targeted audiences.

<table data-view="cards"><thead><tr><th></th><th></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><mark style="color:blue;"><strong>Date range</strong></mark></td><td></td><td><a href="/pages/v95OR0TYlGRYx63lDbkj">/pages/v95OR0TYlGRYx63lDbkj</a></td></tr><tr><td><mark style="color:blue;"><strong>Domain referrer</strong></mark></td><td></td><td><a href="/pages/RCRaVNpaJQBC1CAERa3c">/pages/RCRaVNpaJQBC1CAERa3c</a></td></tr><tr><td><mark style="color:blue;"><strong>Geographic location</strong></mark></td><td></td><td><a href="/pages/NhFZrnrc4E4aJ4WR80Cr">/pages/NhFZrnrc4E4aJ4WR80Cr</a></td></tr><tr><td><mark style="color:blue;"><strong>Login status</strong></mark></td><td></td><td><a href="/pages/onCtLSiavOgJ2Wd4EgTE">/pages/onCtLSiavOgJ2Wd4EgTE</a></td></tr><tr><td><mark style="color:blue;"><strong>Time zone</strong></mark></td><td></td><td><a href="/pages/mbLgpqNUb9jmRbMZONsb">/pages/mbLgpqNUb9jmRbMZONsb</a></td></tr><tr><td><mark style="color:blue;"><strong>UTM parameters</strong></mark></td><td></td><td><a href="/pages/VZGng67sgRfDxOUAkmBl">/pages/VZGng67sgRfDxOUAkmBl</a></td></tr><tr><td><mark style="color:blue;"><strong>Weather</strong></mark></td><td></td><td><a href="/pages/h07zMwq7RLyfBcj6VtUm">/pages/h07zMwq7RLyfBcj6VtUm</a></td></tr><tr><td><mark style="color:blue;"><strong>Klaviyo segments</strong></mark></td><td><sup>Ultimate plan</sup></td><td><a href="/pages/Y4cfKvSMZesuLQWJiiDk">/pages/Y4cfKvSMZesuLQWJiiDk</a></td></tr></tbody></table>

### Next steps

***

After creating audiences, add [section variants](/section-studio/smart-sections/section-variants.md) with alternate content and styles that are tailored to each audience. Then [assign audiences to section variants](/section-studio/smart-sections/section-variants.md#assign-audiences-to-section-variants) to activate them on your storefront.


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