Audiences
Available only on Smart sections and Ultimate plans. Learn about upgrading your plan.
Audiences are a way to group your visitors based on their traits, allowing you to show personalized content to the right visitors, at the right time.
You can create audiences based on different criteria, like location, time and date, how visitors arrive at your site, and other data about your customers.
Create audiences
Go to the Audiences page to create an audience.
Select rules to group visitors into different audiences based on different criteria, like geolocation, time and date, UTM parameters, local weather forecast, and more.
On the Ultimate plan, you can use your Shopify and Klaviyo customer segments, as well as Shopify markets, as audience rules.
Steps
Go to the Audiences page.
Click Create new audience.
Enter an audience name. (You can change the name later)
Select a rule type that will define who to include in the audience.
Click Save.
Audience rules
Find guides for each rule type. You can combine rules to create finely targeted audiences.
Next steps
After creating audiences, add section variants with alternate content and styles that are tailored to each audience. Then assign audiences to section variants to activate them on your storefront.