Audiences

Audiences are a way to group your visitors based on their traits, allowing you to show personalized content to the right visitors, at the right time.

You can define audiences based on your visitor's traits (like location, market, or order history) or conditions (like a specific date range or weather forecast).

Create audiences

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Go to the Audiences page to create an audience.

Audiences are created by selecting rules that decide when to show a section variant.

There are 9 different types of rules that you can add and combine to create finely-targeted audiences.

Steps

1. Go to the Audiences page.

2. Click Create new audience.

3. Enter an audience name. (You can change the name later)

4. Select a rule type that will define who to include in the audience.

5. Click Save.

Audience rule types

Guides

Customer segments

Date range

Domain referrer

Geographic location

Login status

Shopify market

Time zone

UTM parameters

Weather

Next steps

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After creating audiences, add section variants with alternate content and styles that are tailored to each audience. Then assign audiences to section variants to activate them on your storefront.