About page


Theme retirement | Context is no longer available on the Shopify theme store. Theme support and updates for current users will end after May 18, 2024. Learn more here.

The About page template provides an engaging way to tell your story with a featured image heading.

This guide explains how to set up the about page template using theme sections.

Quick setup

For your about page, you first need to create a page and assign the about template in your Shopify admin. Then, in the theme editor, you can customize the page template using the preset theme sections.

Tip | Check out Shopify's blog post about what to include in your "About Us" page.

Create page and assign template

In your Shopify admin, you need to create a page and assign the about template.

Shopify | Pages are a Shopify feature: see Shopify's guide for creating pages.


In your Shopify admin:

  1. Click Online store > Pages.

  2. Click Add page.

  3. Add a Title (e.g. "About us").

    The title will be used for the page URL (e.g. www.store.com/about-us).

    You don't need to add anything to the Content field. You will add page content by editing the about template in the theme editor.

  4. [Optional] Under Visibility, you can click Hidden if you don't want to publish the page to your live site yet.

  5. Click the Theme template menu and select about to assign the template.

    Note: Templates can't be assigned on unpublished themes. Your changes to templates will be saved and can be assigned when you buy and publish the theme.

  6. Click Save.

Edit about page template

The default about page template includes preset theme sections designed to highlight your store's values, introduce your team, and provide store details and contact info. We recommend first editing the preset sections and hiding any sections you won't use. Then, you can add other theme sections to further customize your page.


In your theme editor (Customize):

  1. Use the Templates selector to open Pages > About.

  2. Under "PREVIEW", click Change and select the page you want to use for the about template.

    A warning symbol (!) next to the page name means that the template is not assigned. Click the page name to go to your Shopify admin, and assign a template.

  3. Click the arrow next to About page section the reveal the blocks.

  4. Upload a Featured image to display full-width with your page title over top.

  5. (Optional.) Change the Heading of the about page. This overrides the heading as set in your Shopify admin.

  6. (Optional.) Add Subheading text to display below the heading.

  7. Change the color of the Text color andOverlay color.

    We recommend using WebAIM's contrast checker when matching colors to make sure your text is clear and readable for everyone.

  8. Change the Overlay opacity to increase the contrast between the headings and image.

    Set the opacity to 0% to turn off the overlay color; set it to 100% to create a solid color background.

    These settings help make your text clear and readable.

  9. Click Save.

Related links


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