About page


Theme retirement Ira is no longer available on the Shopify theme store. Theme support and updates for current users will end after May 18, 2024. Learn more here.

The About page template provides an engaging way to tell your story. The template includes preset sections to showcase your store and vision, share your locations and hours, introduce team members, and let customers contact you.

This guide explains how to set up the about page template using theme sections.

Quick setup

For your about page, you first need to create a page and assign the about template in your Shopify admin. Then, in the theme editor, you can customize the page template using the preset theme sections.

Tip | Check out Shopify's blog post about what to include in your "About Us" page.

Create page and assign template

In your Shopify admin, you need to create a page and assign the about template.

Shopify | Pages are a Shopify feature: see Shopify's guide for creating pages.


In your Shopify admin:

  1. Click Online store > Pages.

  2. Click Add page.

  3. Add a Title (e.g. "About us").

    The title will be used for the page URL (e.g. www.store.com/about-us).

    You don't need to add anything to the Content field. You will add page content by editing the about template in the theme editor.

  4. [Optional] Under Visibility, you can click Hidden if you don't want to publish the page to your live site yet.

  5. Click the Theme template menu and select about to assign the template.

    Note: Templates can't be assigned on unpublished themes. Your changes to templates will be saved and can be assigned when you buy and publish the theme.

  6. Click Save.

Edit about page template

The default about page template includes preset theme sections designed to highlight your store's values, introduce your team, and provide store details and contact info.

We recommend first editing the preset sections and hiding any sections you won't use. Then, you can add other theme sections to further customize your page.


In your theme editor (Customize):

  1. Use the Templates selector to open Pages > About.

  2. Under "PREVIEW", click Change and select the page you want to use for the about template.

    A warning symbol (!) next to the page name means that the template is not assigned. Click the page name to go to your Shopify admin, and assign a template.

  3. Click the Add Media button to select an Image.

    The Image is used as a fallback for the video, if you've added a video link.

  4. Click the About page section to add some Intro text.

  5. Check the Enable full width checkbox to make the page span the full width of the window or screen.

  6. Return to the top-level About page settings to find the About page section with the content blocks nested below.

    Use the drag handles to rearrange the order of the blocks:

  7. Select up to 5 images using the Add image button.

    Depending on the placement of an image, it's maximum width and height varies. Here's a diagram that describes how each of the five images will appear:

  8. (Optional.) Add a Video link. See the Add autoplay video instructions below.

    The Image is used as a fallback for the video, if you've added a video link.

  9. Click Save.

Add autoplay video

Add a muted autoplay video that loops continuously. You need to upload a .mp4 video to your Shopify admin and copy the link into your theme editor settings.

File Format.mp4 video (required)

File size

Maximum 10MB (recommended)


5 - 10 seconds (recommended)

Note | The autoplay video does not play audio. To embed a single video from YouTube or Vimeo with audio, see the Video section.


In your Shopify admin:

  1. Go to Content > Files to open your Shopify files.

  2. Click the Upload files button to add your .mp4 file from your computer.

  3. Once your file has been processed, click the Link icon next to the file to copy the URL.

    You may need to refresh the page for your file to appear.

In the theme editor (Customize):

  1. Paste the link into the Video link field. Click on the the link that appears in the results above.

  2. Return to the list of sections to rearrange the order of the blocks:

  3. Click Save.

Related links


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