# Recommended products
{% hint style="danger" %} Theme retirement Ira is no longer available on the Shopify theme store. **Theme support and updates for current users will end after May 18, 2024**. [Learn more here](https://help.fluorescent.co/ira/readme/theme-retirement).
{% endhint %}
In the Product template, the **Product recommendations** section displays similar products to customers on product pages. Product recommendations let customers discover new products and can increase sales.
> Recommendations are automatically generated based on products in related collections, products that are commonly purchased together, or similar product descriptions. Recommendations improve over time with more customer and product information. You can **customize product recommendations** by downloading Shopify's [Search & Discovery app](https://apps.shopify.com/search-and-discovery).
## **Set up section**
Follow the steps to set up the **Product recommendations** section. You can customize the section headings, the number of recommend products, and the section style.
STEPS
In your theme editor (**Customize**):
1. Click the **Recommended products** section in your products template.
> To add this section, click **(+) Add section** and select **Recommended products**.
2. Enter **Heading** text to display as the section title.
3. Set the number of **Products per row** to display. Choose between **`2`** and **`4`**.
4. Set the number **Rows** to display. Choose between **`1`** and **`3`**.
5. To make product images a uniform shape and size, select the **Image aspect ratio** to crop your images to **Square**, **Landscape**, or **Portrait**.
> The default **Natural** setting will display the original orientation of your image.
6. Click **Save**.
## **Customize recommendations**
With Shopify's [Search & Discovery app](https://apps.shopify.com/search-and-discovery), you can customize which products are recommended.
Download Shopify's [Search & Discovery app](https://apps.shopify.com/search-and-discovery) and learn how to [choose recommended products](https://help.shopify.com/en/manual/online-store/search-and-discovery/product-recommendations) for your store’s product pages.
{% hint style="warning" %}
Using automated recommendations ensures that only in-stock and published products are displayed. **If you manually select recommended products**, make sure your product list is up-to-date.
{% endhint %}
## Settings reference
In the Product template, click the **Product recommendations** section to find the following settings.
| Setting | Description |
| ------------------ | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| Heading | Add heading text to use as a title for your slide. |
| Columns per row | Change the amount of products displayed per row. You can choose between 2 and 4 columns. On mobile devices, this section will become click-through carousel with one column. |
| Image aspect ratio | Use this setting to automatically crop images to a specific aspect ratio. Choose from Square (1:1), Landscape (3:2), or Portrait (2:3) aspect ratios. Choose Natural if you do not want your images to be cropped. |
***
> **Related links**
>
> [Product template](https://help.fluorescent.co/ira/product-pages/product-template)\\