Image sizes
Image guide
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Image guide
Last updated
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Theme retirement Ira is no longer available on the Shopify theme store. Theme support and updates for current users will end after May 18, 2024. .
When it comes to image size, there are really two questions: how many pixels wide and how many megabytes? Answering these questions will help make sure that your images look great and load fast.
But the answer isn't about exact measurements: what matters is that your images are above a minimum pixel width and below a maximum file size. Shopify and Ira will handle the rest and automatically optimize and re-size your images for your visitor's screen or device.
For optimal image sizes, you can follow these two simple guidelines:
Use a minimum pixel width of 2500 px for optimal quality on all screens.
You don't need very large pixel widths for high quality images. In fact, larger pixel widths rarely makes a noticeable difference in quality.
Use a maximum file size of around 2 mb for optimal loading speed.
You don't need to worry if images are a bit over or under the maximum file size.
The best image size, shape, and orientation will depend on how it's used: background and hero images will need different dimensions than a logo or icon.
Our image guide combines what we've learned about image size, image formats, and best practices for photos. Below you'll find recommendations for choosing and editing images for different sections and uses on you online store.
Size
Min pixel width: 2500 px.
Orientation
Square or Portrait (vertical) — choose one for consistency
Format
JPG or WEBP
Theme sections
Featured collection, Featured product, Featured products, Complementary products, Recommended products, Product pages
Product images appear on Product pages, Collection pages, and product listings used in theme sections.
There are no specific required dimensions for product photography. However, we recommend choosing one shape and orientation for all your product images to maintain a uniform appearance in product grids.
Product pages display images added to your product inventory in the Shopify admin. In the theme editor, you can customize the media gallery layout.
Product listings (or product grids) appear on collection pages and in some theme sections. You can customize the aspect ratio and size of all product images in product listing Theme settings.
Size
Min pixel width: 2500 px.
Orientation
Square or Landscape (horizontal)
Format
JPG or WEBP
Theme sections
Collection list page, Collection page banner
Collections images are used for Collection banners and collection listings used in theme sections.
There are no specific required dimensions. We recommend choosing one shape and orientation for all your featured collection images.
In the Collection banner settings in the theme editor, you set an Image focal point to define the most important part of you image.
Size
Min width: 2500 pixels
Orientation
Landscape (horizontal)
Format
JPG or WEBP
Theme sections
Mosaic grid, Slideshow, Shoppable image
Full-width feature images span the entire section or screen and are often added as section blocks.
Using landscape (horizontal) images can prevent unwanted cropping or needing to scroll down to see the entire image. We recommend avoiding portrait images, which may appear stretched or make customers scroll down to see the whole image.
Size
Min width: 1250 pixels, File size: 2 MB (max 20 MB)
Orientation
Square or Portrait (Horizontal)
Format
JPG or WEBP
Theme sections
Carousel, Gallery, Image with text, 2 column mosaic grid, 3 column mosaic grid, Testimonials, Text columns with images
Many sections include feature images with adjustable sizes, layouts, and positions. These sections often best highlight product and editorial photography.
Consider using Portrait (vertical) images in the Image with text section and vertical blocks in the Mosaic grid.
Size
Pixel width: 50px - 300px, File size: 1 MB
Orientation
Square or Landscape (Horizontal)
Format
PNG (Transparent background) or GIF (animation)
Theme sections
Footer, Header, Text columns with images
You can add your store's Logo to the Header, among other sections like the Footer.
In the Header settings, we recommend setting the Logo max width to the actual pixel width of your logo image (between 50px - 100px).
If you enable Ira's transparent header, we recommend adding an alternate logo with different colors that contrasts with the background color or image.
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