Customer segments

Use your Shopify customer segments for audiences. On the Prime plan, you can connect your Klavyio customer accounts.

Shopify customer segments

Shopify customer segments are groups of customers who share similar characteristics, behaviour, and needs. Create customer segments based on a variety of criteria, including: Order history, Demographics, and Customer behaviour. Learn more

Klaviyo

Leverage Klaviyo customer segments to control section variants. Enable the Klaviyo integration

Add customer segment rule

For security purposes, you will need to set up an API access key before creating your first Customer segment or Shopify markets rule.

Steps

  1. Go to Audiences page and click Create new audience.

  2. Enter a name for your audience. You can change the name later.

  3. Select the Customer segments rule type.

  4. Enter your Store API key.

  5. Select 1 or more customer segments from the list.

  6. Click Save.

Required: API key

For the security of your store, the Customer segment rule requires a store API key. Entering an API key authorizes our app to access information from your Customer segments in the Shopify admin.

Set up Shopify admin API

To generate an API access key, you need to create a custom app in your Shopify admin.

You do not need to be a developer or know about coding.

You can follow the steps below to generate an API key that provides access to:

  • Customers > read_customers

  • Markets > read_markets

Steps

  1. In your Shopify admin, click Settings. * Note this is not "Settings" for the Section Studio app but for your Shopify store.

  2. In the settings side panel, click Apps and sales channels.

  3. Click Develop apps.

  4. Click Allow custom app development.

  5. Click Create an app and enter an App name. For example: "Studio audiences"

  6. Click Create app.

  7. Select the Configuration tab. In Admin API integration, click Configure.

  8. Select the following Admin API access scopes: * Customers > read_customers * Markets > read_markets

  9. Click Save.

  10. Select the Overview tab, and click Install app and confirm the installation.

  11. In the Admin API access token section, click Reveal token once. Copy and save your access token in a secure place.

The Admin API access token is shown only once for security reasons. Make sure to copy and store it securely as you won't be able to see the full token again - only the last 4 digits will be visible on future visits.

Apply API key

Once you have configure you admin access API key, you can apply it when creating a Shopify markets or Customer segment rule. You will only need to enter this key once and it will apply to all Shopify markets and Customer segment rules.

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