Pre-order template

Product page template

Theme retirement Ira is no longer available on the Shopify theme store. Theme support and updates for current users will end after May 18, 2024. Learn more here.

Update** |** This template was added in v4.7.0 on November 10, 2022. See our change log and theme update guide to learn more.

The Product pre-order template replaces the "Add to cart" button label with "Pre-order" to let customers know that your product is not yet ready to ship.

This guide explains how to use and customize the pre-order template.

Note | Clicking "Pre-order" will still charge the customer on checkout. Deferred payment or other pre-order features will require an app or customization. We recommend consulting a Shopify Expert ↗ or Task Husky ↗ for any customizations to the default theme.

Quick setup

To start using the pre-order template:

  1. Set up your products to continue selling when out of stock

  2. Customize the pre-order template in the theme editor

  3. Assign the template in the Shopify admin to make it live

Set up inventory settings

Pre-order products must have the option to Continue selling when out of stock enabled. In your Shopify admin, go to Products and click to open the product that has the pre-order template assigned.

Under Inventory, click Continue selling when out of stock to enable.

Edit and assign pre-order template

The pre-order template includes all features and settings of the default product template. You can also customize the page layout with theme sections.

See the Product pages guide on product template styles, sections, and blocks. See our Theme sections article for a full listing and overview of all Ira sections.

When your template is ready, you can assign the pre-order template in the Shopify admin to make it live.


In your Shopify admin:

  1. Click Products.

  2. Click to open the product that you want to use the pre-order template.

  3. Click the Theme template menu and select pre-order to assign the template to your page.

    Templates can't be assigned on unpublished themes. Your changes to templates will be saved and can be assigned when you buy and publish the theme.

  4. Click Save.

Related links

Product template

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