# Animation

{% hint style="danger" %} <mark style="color:red;">Theme retirement</mark> Ira is no longer available on the Shopify theme store. **Theme support and updates for current users will end after May 18, 2024**. [Learn more here](https://github.com/fluorescent/kb-ira/blob/main/theme-styles/readme/theme-retirement.md).
{% endhint %}

Ira uses **animation** effects for pages to create a more engaging user experience. Animations play an important role to delight and inform your customers, which can make them stick around longer and keep coming back.

When animations are enabled, text and images appear dynamically when a page first loads: section contents slide, fade, zoom, or ease into position at a delay rather than all at once.

### Turn off animations

You may want to turn off animations if you have concerns about load time, style, or accessibility. You can do so in your **Theme settings**.

<details>

<summary><mark style="color:blue;"><strong>STEPS</strong></mark></summary>

In your theme editor (**Customize**):

1. Click the **Theme settings** icon.
2. Click to open the **Style** tab.
3. Uncheck the **Enable reveal animations**.

   > You can also disable animations for specific sections under their settings.
4. Click **Save**.

</details>

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> **Related links**
>
> [Theme settings](https://help.fluorescent.co/ira/theme-styles/theme-settings)\
> [Theme sections](https://help.fluorescent.co/ira/sections/theme-sections)