Rich text

Theme section

The Rich text section adds a single full-width block for promotional text. Describe a product, share announcements, or welcome customers to your store. Add an optional call-to-action button. It looks great between two image-focused sections.

Set up section

Add this section to any template (except Checkout) and use the drag-and-drop handles to re-order its position. You can add this section multiple times with different content and settings.

Editing a template changes all pages that use that template. To edit specific pages, you can create new templates or use metafields and dynamic sources.

STEPS

In your theme editor (Customize):

1. Select a Template to edit from the dropdown menu in the top bar.

   Learn how to use templates in our Templates guide.

2. Under Template, click (+) Add section and select Rich text.

3. Click and hold the drag-and-drop handles ⋮⋮ to re-order your sections.

Add heading and text

The Rich text section has three blocks for a Heading, Rich text, and an optional Small heading.

STEPS

In your theme editor (Customize):

1. Click the Heading block to change the section title.

   We recommended a short title of just a few words.

2. Click the Rich text block ("Use this text area...") to change the text.

   Use the formatting buttons to add text styles, links, or lists. To learn more, see Shopify's Rich text editor guide ↗.

3. (Optional.) Add a Small heading to display above the main heading.

4. Click Save.

Add button

You can link to you collections or products or any other page with a custom call-to-action button.

STEPS

In your theme editor (Customize):

1. Click (+) Add block and select Button, then click the new button block.

   This opens the button block settings.

2. Select or paste a URL for the Link.

3. Change the Link text to display on the button.

   The most effective button labels ask customers to do something (e.g. Get started, Join us, Shop now). To learn more, read "What is a Call to Action?"

4. Click Save.

Section style and layout

Customize the look of your section by changing the style and alignment.

STEPS

In your theme editor (Customize):

1. Click on the Rich text section to open the section settings.

2. (Optional.) Use the Section style dropdown to use Contrast colors.

   The Contrast style uses the contrast colors in your Theme Settings.

3. Choose whether to Enable animation to show visual effects when scrolling, hovering, or interacting with the section.

4. Select the Alignment to display the content on the Left or in the Center of the section.

5. Use the Max width of text slider to control the maximum width of the headings.

   Use this setting to create a clean visual shape for your text and avoid unwanted line breaks.

6. Click Save.

Settings reference

Click on the section to find the following settings:

Setting	Description
Small heading	Enter text to display as a small heading above the main heading.
Heading	Enter heading text to display as a section title.
Subheading	Enter subheading text to display below the heading. Use the formatting buttons to add text styles, links, or lists. To learn more, see Shopify's Rich text editor manual ↗.
Text	Add formatted rich text to display below the heading.
Link	Select or paste a link for the call-to-action button.
Link text	Change the "Shop now" text for your call-to-action button. The most effective button labels ask your customers to do something (e.g. Get started, Join us, Shop now).
Style	Use the Default or Contrast section style. The Contrast style uses the contrast colors in your Theme Settings.
Alignment	Choose how the text in this section should be aligned. Either Left or Center.
Max width of text	Use the slider to control the maximum width and line breaks of the headings.

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Related links

Collapsible row list Image with text Testimonials