Theme section

The Newsletter section lets you promote your email newsletter with an on-page signup form.

The Popup and Footer sections can also include a newsletter signup block.

Shopify Newsletter subscribers are added to your "accepts marketing" Customers list. You can learn more about how to manage Shopify customer emails from their Email subscriber list management ↗ and Using Shopify Email for email marketing ↗ article.

Set up section

Add this section to any template (except Checkout) and use the drag-and-drop handles to re-order its position. You can add this section multiple times with different content and settings.

Editing a template changes all pages that use that template. To edit specific pages, you can create new templates or use metafields and dynamic sources.


In your theme editor (Customize):

  1. Select a Template to edit from the dropdown menu in the top bar.

    Learn how to use templates in our Templates guide.

  2. Under Template, click (+) Add section and select Newsletter.

  3. Click and hold the drag-and-drop handles ⋮⋮ to re-order your sections.

Add section headings

Add a section title and promotional text to your Newsletter section. The section headings are included as blocks nested within the section.


In your theme editor (Customize):

  1. Click the Small heading block to change the text that appears above the heading.

    We recommended using the Small heading as a label or category such as "Newsletter".

  2. Click the Heading block ("Newsletter") to change the text for the section title.

    We recommended a short title of just a few words.

  3. Click the Subheading block to add a few sentences below the heading.

    We recommend two or three short sentences.

  4. Use the Show/hide button (eye icon) to remove a heading block.

  5. Click Save.

Section style and layout

Choose whether to use the Contrast section style and make adjustments to the layout of your section headings.


In your theme editor (Customize):

  1. Click on the Newsletter section to open the section settings.

  2. (Optional.) Use the Section style dropdown to apply Contrast colors.

    The Contrast style uses the contrast colors in your Theme Settings.

  3. Choose whether to Enable animation to show visual effects when scrolling, hovering, or interacting with the section.

  4. Use the Max width of text slider to control the maximum width of the headings.

    Use this setting to create a clean visual shape for your text and avoid unwanted line breaks.

  5. Click Save.

Settings reference

Click on the section to find the following settings:


Small heading

Change the small heading text displayed above the main heading.


Enter heading text to display as a section title.


Enter subheading text to display below the heading. Use the formatting buttons to add text styles, links, or lists. To learn more, see Shopify's Rich text editor manual ↗.


Use the Default or Contrast section style. The Contrast style uses the contrast colors in your Theme Settings.

Max width of text

Use the slider to control the maximum width and line breaks of the headings.

Related links Popup Footer newsletter Email subscriber list management ↗ Using Shopify email for email marketing ↗

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