Brand story


The Brand story template lets you showcase your brand's accomplishments and values, as well as praise from news media and satisfied customers.

This guide explains how to set up the brand story template using theme sections, and includes demo examples and recommendations to get you started.

See demos: Chic | Craft

Quick setup

For your brand story page, you first need to create a page and assign the brand story template in your Shopify admin. Then, in the theme editor, you can customize the page template using the preset theme sections.

Create page and assign template

In your Shopify admin, create a page and assign the brand story template.

Shopify | Pages are a Shopify feature: see Shopify's guide for creating pages ↗.


In your Shopify admin:

  1. Click Online store > Pages.

  2. Click Add page.

  3. Add a Title (e.g. "Brand story").

    The title will be used for the page URL (e.g.

    You don't need to add anything to the Content field. You will add the page content by editing the Brand story template in the theme editor.

  4. [Optional] Under Visibility, you can click Hidden if you don't want to publish the page to your live site yet.

  5. Click the Theme template menu and select brand-story to assign the template.

    Note: Templates can't be assigned on unpublished themes. Your changes to templates will be saved and can be assigned when you buy and publish the theme.

  6. Click Save.

Edit brand story page template

The default Brand story template includes preset sections designed to showcase your brand, vision, and values. You can use this page to tell customers why your products or services are unique.

We recommend first editing the preset sections and hiding any sections you won't use. Then, you can add other theme sections to further customize your page.


In your theme editor (Customize):

  1. Use the Templates selector to open Pages > brand-story.

  2. Under "PREVIEW", click Change and select the page you want to use for the template.

    A warning symbol (!) next to the page name means that the template is not assigned. Click the page name to go to your Shopify admin, and assign a template.

  3. Edit preset theme sections to add custom page content and styles.

    Use the Video hero to share a video that introduces your brand or your process for making your products.

    Use the Rich text section to add text about your brand.

    Use the Image with text sections to highlight your collections, products, or your values and process.

    Use the Multi-column section to logo images of partners or media that have reviewed or featured your brand.

    Use the Image hero for bold editorial photography and

    Add Quotes from your customers, partners, or founders about your brand.

    Use the second Multi-column section to highlight more information about your brand.

    Use the second Rich text to tell customers how they can read more or follow you on social media.

    Use the Image hero split to link to articles, collections, or products.

    Click the Hide icon or Remove section button to hide or delete preset sections.

  4. Under Template, click (+) Add section to further customize your page with theme sections.

    Click and hold the drag and drop handles ⋮⋮ to change the order of sections.

  5. Click Save.

    Remember to assign the template and set your page to Visible in your admin.

  6. (Recommended.) Add a link to your brand story page in the Header and Footer menus.

Related links


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