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Product recommendations

Check out similar features like Complementary products for the product page and Cross sells in the cart to show customers related products that they can purchase in addition to the selected product.

In the Product template, the Product recommendations section displays similar products to customers on product pages. Product recommendations let customers discover new products and can increase sales.

Set up section

In the editor side panel, click (+) Add section and select Product recommendations. Use the drag handles ⋮⋮ to re-order sections.

Click the section to edit general section styles, like colors, width, padding, and the section header.

Editing templates change all pages that use that template. For unique pages, use new templates or dynamic metafields

Section style guides

Section header

Section colors

Section width

Padding and divider

Product list layout

You can customize the number of columns on desktop and mobile, as well as the maximum number of products shown.

Setting
Description

Maximum number of products

Set a limit on how many product recommendations to display within the section: between 3 and 15.

Number of columns on desktop

Choose how many recommendations to show per row on desktop screens: either 3, 4, or 5 columns.

Number of columns on mobile

Choose how many collections to show per row on mobile screens: either 1 or 2 columns.

Customize recommendations

Recommendations are automatically generated based on products in related collections, products that are commonly purchased together, or similar product descriptions. Recommendations improve over time with more customer and product information.

You can customize product recommendations by downloading Shopify's Search & Discovery app.

Download Shopify's Search & Discovery app and learn how to choose recommended products for your store’s product pages.

Using automated recommendations ensures that only in-stock and published products are displayed. If you manually select recommended products, make sure your product list is up-to-date.

Related links

Product template Complementary products Recently viewed products Cross-sells

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