Rich text

Theme section

The Rich text section displays promotional text with custom layout and size, as well as optional images, video player, buttons, and other content and style blocks to design this section to your liking.

This section is great to welcome customers to your store, promotional content of all kinds, announcements, and more. It looks great between two image-focused sections.

Set up section

Add this section to any template (except Checkout) and use the drag-and-drop handles to re-order its position. You can add this section multiple times with different content and settings.

Editing a template changes all pages that use that template. To edit specific pages, you can you can create new templates or insert dynamic content with metafields.


In your theme editor (Customize):

  1. Select a Template to edit from the dropdown menu in the top bar.

    Learn how to use templates in our Templates guide.

  2. Under Template, click (+) Add section and select Rich text.

  3. Click and hold the drag-and-drop handles ⋮⋮ to re-order your sections.

Available blocks

Click (+) Add block to find and select the following blocks. Use the drag-and-drop handles ⋮⋮ to change the order of the blocks.



Add text to display a small heading above the main heading.


Add text to display as a heading.


Add multiple lines of rich text.

Text list with icons

Add a column of promotional text with icons.


Add a small image with an adjustable size.


Add a button link with call-to-action text.

Video player

Add a video that can be played in a popup viewer.


Add a border to visually separate other blocks.


Add a margin of space between blocks.

Settings reference

Click the Rich text section to find following settings.


Content alignment

Choose to align headings, buttons, and content blocks to either the Left, Center, or Right within the section.

Content width

Display the section at Full width or use the slider to set a custom width

Custom width

Set the maximum width of the section: between 400 and 1200 pixels. The section will change in size to fit smaller screen sizes.

Section colors


Color scheme

Change the color scheme applied to the section text and background. Select the Default color scheme from your theme settings or select a variant scheme based on the default colors: either Inverse, Soft, Accent, or Sale. You may also select one of the two custom color schemas.

Learn more about Color schemes.

Override with custom colors

Check this option to apply custom colors to the section. These colors will override the color scheme.

Text color

Select a custom color for the heading and text. This setting applies only if the Override with custom colors option is enabled.

Background color

Select a custom color for section or block background. This setting applies only if the Override with custom colors option is enabled.

Section style


Top spacing

Increase or decrease the amount of space above the section.

Bottom spacing

Increase or decrease the amount of space below the section.

Enable animation

Choose whether to display visual effects when scrolling, hovering, or interacting with the section. See the Animation guide to learn more.

Related links

Collapsible row list Image with content Testimonials

Last updated